The team that worked on this called themselves Team Flamingo they are:
Danielle Terras: Motion Designer Front-end developer
Fredrick Cypers: Ful-sack developer
Thuijs Bremeesch: UX-designer Designer Typography
Stijn Michiels: Illustrator Designer
This image was created for a website for Laura to bring awareness to Breast Cancer and also to let people know about an important event ‘Race for the Cure.”
The image uses contrast very well. The contrast is created by adding a colored background to the words “Pink” and “Goal.” By adding the pink background to these words makes the words pop out and draws your eye to the words.
The proximity or space between the image and the text is about the same. There is also more graphics on the left side than the right which is nice because your eye tends to go to the left automatically. There is also a great use of white space on the right.
Repetition is when anything in the design is repeated. The designers used the paint splodge and the leaves as the repetition in this design. Even though the leaves are not the same they are still repeated but not overdone.
The colors that were chosen for the design really complement one another. There are three shades of blue and a pink or almost coral color. Since the pink that was chosen has a lot of orange in it the color scheme is almost complementary. Pink is also associated with Breast Cancer. I like how they added the blue so that the pink was not so repetitive.
The majority of the text is left-aligned. Even the text that says “Hi, my name is Laura. Nice to meet you!” is left aligned. Even though the text “A pink story” is center align it still makes the design look uniform because most of the content of the design is on the left side.
The principles of design, contrast, proximity, repetition, color and alignment are all represented in this design that was created for Breast Cancer. The way it is laid out makes the design easy to read and your eyes flow from one item to the next.
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